On Running, pictured above, has created a program that allows their shoes to be ground up and used in the creation of other sneakers. Programs like this are beginning to roll out, but they aren’t being implemented quickly. The majority of sneakers still maintain a traditional method of make. This means that most shoes will probably end up in a landfill. Recycling is important, but most people don’t understand why. With sneaker collecting increasing, it’s becoming more important to utilize services provided by brands and companies like ours.
There isn’t any secret that sneaker collecting is mainstream. Sneaker entrepreneurs are getting multi-million-dollar investments to launch e-commerce ventures and kicks are now being featured in sitcoms on Netflix and on sports media sites like ESPN and Bleacher Report. One thing that isn’t being discussed in popular culture around sneakers is the reality of what the production of sneakers has created. In a post by Tansy E. Hoskins the dark aspect of sneaker culture is exposed: ‘Some soles last 1,000 years in landfill’: the truth about the sneaker mountain | Fashion | The Guardian. While sneakerheads overlook the issues with massive consumption, it’s critical that everyone understands why brands are developing circularity programs. It’s important to note that there aren’t a bevy of solutions readily available. Sneaker Impact is attempting to support the sneaker economy and industry by partnering with gyms and brands to assist with giving kicks new life. Why is this work so important?
- One person’s trash is another person’s treasure. Sneakers may not be treasure in the traditional sense, but that pair of trainers sitting in a closet may not excite the owner anymore, but it could be just the thing another person is looking to add to their wardrobe.’
- What you aren’t wearing, would make a person in another country happy. This is akin to “one person’s trash”. In some countries footwear isn’t readily available. When you recycle your footwear with Sneaker Impact, those shoes find a new home. What does this mean?
- Additional Economic Opportunity – Sneaker Impact recognizes the power of the sneaker industry. We also recognize the limitations of the sneaker industry. Opening businesses requires real estate and developing a supply chain to distribute shoes in new territories. Many territories aren’t ready for an investment from brands. That doesn’t mean there aren’t people in those areas unable to create a marketplace. Sneaker Impact creates a new economy. That adds to the circularity of footwear that could end up in a landfill.
There are a host of reasons why recycling your sneakers is one of the most important things you can do. These three barely scratch the surface, but we hope you begin to understand how and why you should consider freeing up space in your closet by using Sneaker Impact. Take a moment to request a bag and let us help you with a bit of spring cleaning.