New Balance Improves on its Commitment to Improve Sustainability with Land to Market Regenerative Farming

Land to Market works directly with farmers, ranchers and other raw material producers using Ecological Outcome Verification™ (EOV), the science inside of Land to Market, which measures land health and verifies whether farmland is in a state of regeneration or degeneration. EOV™ was developed by the nonprofit, Savory Institute, together with Michigan State University, Texas A&M,  The […]

Why We Root for Natural Fiber Welding, Inc.

Natural Fiber Welding is commercializing innovative technologies to create high-performing textiles from natural and plant based inputs. Source: Technology – Natural Fiber Welding, Inc. Sneaker Impact exists because we understand the problem with sneakers sitting in landfills. There are companies being created which have the potential to limit the need for the work done by […]

Brands We Like: Definite Articles: The Sustainably Made Sock Company

As much as we want to help by keeping sneakers moving to new homes, we also want to celebrate brands attempting to implement a better method of make. Definite Articles is saying all of the right things. We hope they are doing the right things as well. The company claims “We use a natural additive […]

TrusTrace Builds a ‘Blockchained’ Styled Traceable Software Solution

“In the midst of global greenwashing and challenges with unsubstantiated claims, brands and regulators are moving quickly to instill confidence among consumers that products are, indeed, as sustainable as they claim to be. Brands that want to establish near real-time traceability at the lot level by mapping the movement of raw materials to finished goods […]