Why the NFW Footwear Collective Could Offer a Solution to Greenwashing

Announcing the NFW Footwear Collective: New Balance, Wolverine Worldwide, Allbirds, Camper, Deckers, and other leading shoe companies. (picture Allbirds’ Plant Pacer) Source: New Balance, Wolverine Worldwide, Camper, Deckers, Allbirds, and other industry leaders join NFW Footwear Collective In a recent post on arch-usa, the sneaker industry’s news platform, a discussion was generated on the misrepresentation […]

ASICS Takes the Battle to Allbirds x adidas by Making the Lightest Co2 Emissions Sneaker

  GEL-LYTE™ III CM 1.95 sneaker. Emitting just 1.95kg CO2e across its life cycle, significantly lighter than the lowest CO2e sneakers currently available on the market, it represents a significant leap forward by ASICS in its commitment to achieve net-zero emissions by 2050. Source: ASICS Global Allbirds and adidas collaborated to build a sneaker with […]

This Nike B.I.L.L. (Bot Initiated Longevity Lab) Doesn’t Hurt Your Pockets

Nike B.I.L.L. Bot Initiated Longevity Lab — NIKE, Inc. Debuting in Nike Town London, B.I.L.L. (Bot Initiated Longevity Lab), is a robot-augmented system designed to clean and repair shoes with selected customizations. Nike launched B.I.L.L. and while many may complain of rising prices, the currently free service utilizes technology to do one of our favorite […]

Generating Energy from Unusable Sneakers?

  WIN Waste Innovations is one of the most notable energy from waste services company, find out if our capabilities can meet your needs. When Sneaker Impact began to increase the reach of the company by partnering with retailers and gyms, most of the footwear recycled could be cleaned (90%) and placed into new economies […]